Cup of Tea Critiques Podcast
A weekly podcast brought by the team that brings you cupofteacritiques.com, the site that encourages critical viewing of film so you can decide for yourself if they’re your "cup of tea." Reading the tea leaves of the film industry is challenging. Each week on the podcast, the team peels back the layers on a movie genre or industry trend to offer aspiring filmmakers some clarity and guidance on what is often rough and indecipherable terrain that is the film and television industry. So, grab a deep brew for a deep look and some hilarious moments.
Music by Julian Hartwell (Say No More - Gh3dEJ)
Fair Use Notice: The movies and TV series excerpted and discussed on the Cup of Tea Critiques Podcast are copyrighted productions. Cup of Tea Critiques Podcast refers to them for the purposes of social commentary and constructive criticism of the productions’ content, which constitutes "fair use" as codified in section 107 of U.S. Copyright law.
Cup of Tea Critiques Podcast
Creating a Buzz: What are some of the most extraordinary movie marketing campaigns?
We are familiar with the usual teasers, posters, and trailers that are par for the course in movie promotions. But what about the ad campaigns that go beyond these and show thinking way outside the box, like the one for Smile that sat people in the front row at baseball games showing a creepy smile for nine innings? Or the one for It where advertisers tied red balloons to sewer grates in various cities? Join us on the Cup of Tea Critiques Podcast as we dive into these creative movie marketing campaigns and consider just how much they grab our attention and send us rushing to the theaters.
Send us a comment to let us know about some unusual movie marketing campaigns you have encountered!
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References
Bosch, Adrienne. “Film Marketing: The Ultimate Guide for Film Makers in 2025 [+ Strategies].” Peer to Peer Marketing. (2024 December 27). https://peertopeermarketing.co/film-marketing/.
“Carrie Movie – Experiential Marking.” Maad Gurus. https://www.youtube.com/watch?v=xGLuZ7uqVWo.
“How Hitchcock Got People to See Psycho.” Oscars. https://www.youtube.com/watch?v=DjRzj_Ufiew.
“Independence Day (1996) | All TV News Broadcasts [Direct Footage].” The Video Editing Guy. https://www.youtube.com/watch?v=ztZiPHvcyTw&t=343s.
Lewis, Linton. “24 Clever Movie Marketing Campaigns That Went Viral.” Sixth City Marketing, July 30, 2025. https://www.sixthcitymarketing.com/2025/07/30/movie-marketing-campaigns/.
Park, Jong Sung. “Why So Serious 42 Entertainment Viral Campaign Comic Con 2008.” https://www.youtube.com/watch?v=G9MbtRIXLRw.
“The Smile Viral Marketing Campaign.” Good Ads Matter. https://www.youtube.com/watch?v=E4taJRG5d9E.
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